What is Matched Betting?

From Wikipedia:

Matched betting (also known as back or lay bet matching, or doublebetting) is a betting technique used by individuals to profit from the freebets and incentives offered by bookmakers. It is generally considered risk-free as it is based on the application of a mathematical equation rather than chance.

https://en.wikipedia.org/wiki/Matched_betting

From The Guardian:

“There is an old proverb that says: “In a bet there is a fool and a thief”, and I’m not inclined to disagree. Could I really sit in front of my screen and make money from the bookies for nothing?

The answer, to my surprise, was yes. Over the past month I have researched and used every decent online free bet introductory offer from a bookie. I’ve taken up 31 offers so far – and I’ve made in the region of £770.”

http://www.theguardian.com/money/2010/jul/24/free-bets-bookies

From the Lad Bible:

“Meet The Lad Who Earns So Much Gambling He Has Bought His Mum An Aston Martin And Gives £1000 To Charity Every Month”

Note that this lad (Andrew) is part of the Profit Maximiser Facebook group 🙂

http://www.theladbible.com/articles/meet-the-lad-who-earns-so-much-gambling-he-has-bought-his-mum-an-aston-martin-and-gives-ps1000-to-charity-every-month